The company information,
the products descriptions, your marketing message are critical elements
of your web site. Here are some tips:
1) keep it simple.
Make it clear who you are, where you are and what you do. If you have
something to sell, make it clear what it is , and how customers can
2) many web critics
require web sites to be compelling, amusing, entertaining etc. This
is fine, but consider what it is you are trying to achieve - you may
just want a customer to pick up the phone to call you
3) do not pad out
your site to make it look big. This can be hard to maintain, can dilute
your message, and reduce the quality
4) you could make
use of material or company information that youi have already, and adapt
it for the web. This might include: material data sheets, menus, product
specifications or technical papers
5) you can outsource
your content or use syndicated material, which might be appropriate.
Check out Penpusher and iSyndicate.
6) avoid references
to dates in your web site content unless you are prepared to update
the site frequently to keep it looking fresh
7) divide the content
into a sensible and clear structure, avoid long pages, and keep it snappy
In the end, be prepared
to revise the content in the light of feedback from users.