Any business should
have a marketing plan, it is central to the whole purpose. Putting part
of that business on the internet does not change this, it merely adds
new opportunity and a number of technical considerations.
There are plenty
of marketing books that cover how to develop a marketing plan. We include
a brief outline of the stages here:
1) Corporate objectives
- what is it your business is trying to do?
2) Marketing audit
- review your market environment, your current marketing activity, and
the marketing system you use
3) SWOT analysis
- evaluate your strengths, weaknesses, opportunities and threats. Be
ruthless and critical
4) Assumptions -
identify the assumptions on which your marketing ideas are based
5) Marketing objectives
- what are your trying to achieve, what products and what markets?
6) Marketing strategies
- what are your main strategies? Consider form perspective of Product,
Price, Promotion and Place
7) Estimate results
- what will happen as a result of implementing your marekting plan
8) Identify Alternative
Plans - what do you do if if doesnt work, or works better than you anticipated?
9) Programmes -
assemble detailed programmes to peform the neccessary tasks to deliver
on your marketing strategies
& Control - how will you measure performance, and control responses
If you would like
to develop a web site, and want to discuss how you build on a marketing
strategy to get the most for your small business, then please contact