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News Groups

Like bulletin boards and chat rooms, news groups can be used to give a sense of community on your small business website.

The benefits of doing this are described in the section on bulletin boards. The key difference being that a bulletin board requires people to visit your web site to post and read notices. A news group operates independently via email.

If you want to establish a news group,( as a user group for your products etc) then you can use the services at Yahoo Groups or Google Groups. Having set up a group, you can display a link on your website, for your visitors to go to the joining page. You can also moderate (i.e.: censor) the communications to the group list, limit who joins, expel people etc.

Before you set up a group join a few yourself first, and observe the type of communication. Then figure out if there is commercial benefit for your business, in establishing your own group.


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