Public
Relations
You will have noticed
that a large amount of money is being spent on TV advertising and other
means, to get people to visit their websites.
For the small business
there is some benefit in offline promotion and public relations too,
although you may wish to be more careful with your money.
The first thing
you can easily do is to ensure that your website address and selected
email addresses, are visible on your packaging, shopfront, vans, business
cards etc. It should always be there. Ask people to visit your website,
and make use of it; refer them to it for information, updates, product
specifications. Get everybody in your organisation to do this.
If
you want to get into the media then you might want to get some advice
from those that know how. Having a good story at the right time is going
to help! Read DIY
PR, with its related website at PHPR, for
tips on how to get the relevant media to cover your business.There
are also some online PR sites that allow you to post news of your business
to the world, (or at least make it available to those that look) and
for a charge, target your announcement at suitable people. Review these:
Internet
News Bureau, Pressbox, PRWeb,
Webwire. Any free listing here will also help
your website get picked up by the search engines.
We would be pleased
to receive your comments and experiences in how to get coverage and manage
your PR . A few column inches
for us wouldn't do any harm either. (Thank you).
